Freelancing is a hustle. Every client is a new story, every project is a new challenge, and every deadline feels like a ticking clock. But in 2025, something is different—AI is my co-pilot. Literally.
Recently, I worked with a client from Australia in the mortgage industry, and this project was a turning point for me. Not just because of the work itself, but because of how AI made the entire journey—from getting the client to delivering the project—a smooth ride.
Let me walk you through the journey.
The Hustle: Finding the Client
Like many freelancers, I spend a fair share of time trying to find clients. It’s not always about “being the best developer”—sometimes it’s about being the best problem solver and knowing how to pitch.
This time, I leaned on AI to help me:
- I used AI writing tools to polish my proposal. The tool helped me sound confident, clear, and tailored to the client’s needs.
- I researched the mortgage industry using AI-powered search assistants, so I could show I understood their business before even talking to them.
- During the first conversation, I even used AI to simulate potential client objections and prepare my answers.
Result? ✅ I landed the project.
The Project Scope
The client runs Mortgage Xperts, a mortgage solutions platform in Australia. The scope of the project included:
-
Main Website – mortgagexperts.com.au
A professional website that showcased services, brand identity, and calculators. -
Lead Generation Form Page – mate.mortgagexperts.com.au
A smart form for capturing qualified leads. -
Landing Page – go.mortgagexperts.com.au
A conversion-focused landing page tailored for campaigns.
The AI-Powered Development Journey
This is where the magic happened. I didn’t just build this project—I built it with AI as my teammate.
🔹 GitHub Copilot: My Coding Partner
Writing code can be time-consuming, especially when dealing with UI components and repetitive patterns. With Copilot, I was able to:
- Generate starter code for mortgage calculators.
- Auto-complete complex functions.
- Speed up form validation logic for the lead generation page.
Instead of spending hours searching StackOverflow, Copilot gave me working snippets in seconds.
🔹 AI for Design & Content
A website isn’t just about code—it’s about look and feel. I used AI design assistants to:
- Suggest color palettes that matched the brand.
- Generate hero section copy for the landing page.
- Optimize CTAs (Call-to-Action) for better lead conversions.
🔹 Debugging with AI
Normally, debugging eats up a lot of time. But AI-powered debugging tools helped me catch issues early. I simply pasted the error, and AI gave me actionable fixes.
🔹 Time Advantage
Because of AI, I delivered the project ahead of deadline. What could’ve taken 4–5 weeks was done in almost half the time.
The Client Experience
One of the biggest wins? The client experience.
- I kept communication clear by using AI to draft progress updates.
- I suggested extra improvements (like optimized forms) because AI gave me insights I wouldn’t have thought of alone.
- The client appreciated not just the delivery, but the professionalism throughout the journey.
When I finally shared the completed website, landing page, and lead generation form, the client’s response was simple but powerful:
“This is beyond what I expected, and ahead of time. Thank you!”
That one sentence made all the hustle worth it.
Key Takeaways
Here’s what I learned from this project:
- AI doesn’t replace developers, it supercharges them.
- With AI, I spend less time stuck and more time delivering value.
- Clients don’t care if you used AI—they care that you solved their problem, professionally and on time.
- Using AI in the client acquisition phase is just as powerful as using it in the coding phase.
Final Thoughts
This project was more than just building a mortgage website—it was proof that the future of freelancing belongs to those who embrace AI.
I didn’t just get lucky with this client. I was prepared, I used the right tools, and I let AI amplify my skills.
So, if you’re a freelancer hustling for your next project, remember this: AI can be the bridge between the client you dream of and the work you deliver.
And for me? This was just the beginning of many more AI-powered wins. 🚀
